Enterprise Architecture Marketing plan

Ashan Opened a discussion question on linkedin. 

EA should have its own and complete marketing plan for the organization it is working. This plan should a iterative cycle of identifying, anticipating, delivering and satisfying customer's needs.

How often have we done planning to market our products or create products based on organization's need?

The failures of EA programs is mostly due to no marketing or failure to market our products. People in the organization with high percentage don't see value of EA but at the same time their needs hunger for something like EA. I believe these are levels where Architecture champions should hit on and tailor our marketing skills to sell services which are identical to customer's need but yet have no defined name for it.

What marketing strategy would you have in your EA?

Lisa Marie Martinez • I agree.

Generally, before you create a service. If you create, have no one looking or no consumer of the service. Well, you really haven't done anything to promote the EA or any other service provider practice.

Right? Certainly, agree with the marketing contributions. However, I wouldn't rely on those conversations alone. Unless, you are okay or have confidence that the audience and your solutions really can deliver to the audience and those diverse interpretations.

A pretty common root cause, to "WHY" people feel EA or BA has less direct value.             


Additional Note not on linkedin
A stakeholder matrix serves the entire organization best, to address and prevent any mis-communication.  Having a marketing plan on its own, must be fact based rather than simply marketware.