Friday, November 4, 2011

Enterprise Architecture Marketing plan

Ashan Opened a discussion question on linkedin. 

Lisa Marie MartinezI agree.

Generally, before you create a service. If you create, have no one looking or no consumer of the service. Well, you really haven't done anything to promote the EA or any other service provider practice.

Right? Certainly, agree with the marketing contributions. However, I wouldn't rely on those conversations alone. Unless, you are okay or have confidence that the audience and your solutions really can deliver to the audience and those diverse interpretations.

A pretty common root cause, to "WHY" people feel EA or BA has less direct value.             

Additional Note not on linkedin
A stakeholder matrix serves the entire organization best, to address and prevent any mis-communication.  Having a marketing plan on its own, must be fact based rather than simply marketware. 

1 comment:

  1. When reporting this error to Blogger Support or on the Blogger Help Group, please:
    Describe what you were doing when you got this error.
    Provide the following error code and additional information.


    Additional information

    blogID: 8587261895448803741
    uri: /rearrange

    This information will help us to track down your specific problem and fix it! We apologize for the inconvenience.

    Find help

    See if anyone else is having the same problem: Search the Blogger Help Group for bX-vaf1fq
    If you don't get any results for that search, you can start a new topic. Please make sure to mention bX-vaf1fq in your message.


Note: Only a member of this blog may post a comment.